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Новости
What specific services does the GMT Plus render to its customers?17.11.2005 To implement effective communications we offer our customers the set of service packages. The first one is strategic planning. In the framework of this package we make the market analysis (active players and labels promoted by them, their development dynamics and market segments), competitors analysis (strategies, positioning, financial expenditures and advertising strategies), products analysis (behavior, prices and reputation), customer’s personal abilities analysis (by distribution). We also define the target audience social-demographic characteristics (if all this is required for the customer’s certain purposes achievement), its psychology and usage model (value system in every segment of potential customers), we also work out communication objectives and positioning methods (using either perception maps or Brand’s competitive advantage). The second service package is media planning and media buying. It implies the selections of advertising campaign tactics (optimal media carriers selection, optimal buying scheme selection, media plans preparation and optimization), and also the required spaces purchasing which is optional. The third service package is PR-campaign services. It includes the campaign scenario development, various conceptual materials in communicative environment preparation and distribution (providing strong information flow) as well as various actions holding and event management (here, in particular, exhibitions, different conferences and presentations are included). All these packages are, as they say, our proved-by-practice technologies – on the Russian market we are beyond comparison. I would also like to emphasize our agency’s nature of individual service rendering. If one of our customers faces any kind of additional tasks in the filed of marketing we provide successful solution to all problems.
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Новости
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Copyright GMT PLUS (c) 2005, info@gmtplus.com |